Goal Orientation and Consumer Preference for the Status Quo
نویسندگان
چکیده
منابع مشابه
Goal Orientation and Consumer Preference for the Status Quo
Consumers often must choose between a course of action that preserves the status quo and a course of action that is a departure from the status quo. This research demonstrates that preference for the status quo is a function of goal orientation and, in particular, that it tends to be more pronounced for prevention-focused than for promotion-focused consumers. The preference for the status quo w...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2004
ISSN: 0093-5301,1537-5277
DOI: 10.1086/425090